The ideal online museum shop product

This summer, together with my research team Emmy van Arent and Kim van Buuren, we look at museum shops online. In this post, we present the ideal product presentation for an online museum shop. We argue images and curation are essential quality signals. We identified no digital product exploration.

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Museum shops online

This summer, together with my research team Emmy van Arent and Kim van Buuren, we look at museum shops online. In this post, we present the rationale for our investigation and preliminary results from the 96 Dutch online museum shops identified. We argue museum products enable people to take a piece of the museum home, potentially contributing to free-choice learning while expanding the overall museum experience.

Continue reading Museum shops online